MAISON NEYRET lays the foundation stone for its future DIGITRACE industrial building

On February 11, the MAISON NEYRET (NEYRET – SERAM – SANSARA) had the pleasure of laying the foundation stone for its future DIGITRACE industrial building, the first factory in France and the world dedicated to unit traceability for luxury products and textiles products.

“This will be the first factory in France dedicated to unit traceability of textile products. It will feature a range of technologies, including QR codes, RFID/NFC, laser marking and textile printing techniques”, explains Group Director Benoit Neyret.

DIGITRACE is a profound transformation project for the MAISON NEYRET group, which we have been working on for over 5 years. Its aim: to create an independent, industrial and French ETI, whose vocation is to serve the luxury goods industry on a long-term basis; to scale up all the MAISON NEYRET group’s traceability and digital projects to industrial scale; to continue improving the environmental footprint of the group’s activities; to maintain and pass on our traditional know-how thanks to our in-house training center.

Benoit Neyret would like to thank all those present at this major event, who have made this project such a success: the State services represented by Hugo Le Floc’h, Deputy Secretary General of the Loire Prefecture; the elected representatives of the Auvergne-Rhône-Alpes Region and Saint-Etienne Métropole; the Bpifrance teams and Eric Versey, Executive Director in charge of Financing and Networking; the banking partners and the employees and staff representatives of the MAISON NEYRET group.

📷 Cédric DAYA – 126 Media
🚧 M2C CHANTIERS Contractant général