Rouge G Le Strassé
Guerlain
Guerlain, ROUGE G, A rhinestone design
Guerlain’s iconic jewel lipstick, Rouge G, is reinvented in a dazzling new golden adornment revealing its secret double mirror.
SERAM’s teams contributed to this sparkling project by developing the case’s decoration: a coupon covered with “crystal” rhinestones in different sizes, to sublimate this exceptional lipstick.
The double-mirror jewel case can be customized and refilled. Its design is chic and timeless, allowing Rouge G to be refilled, kept, passed on and made into a collector’s item.
The weight of this jewel case has been lightened by 19% and its manufacturing process optimized, resulting in a 30% reduction in CO2 emissions compared to the previous generation of Rouge G cases.
