New visual identity

SERAM gets a makeover!

At the start of this new year, we are pleased to present our new logo, the marker of a dynamic new era since our attachment to the Maison NEYRET.
Designed by communications agency BLAZON / Cross Design, our new logo embodies both creativity and excellence.

Every detail has been carefully thought out to reflect our rich history and add a touch of modernity. Particular attention has been focused on the emblem, represented by :
– a thread, symbolizing the manual assembly of textile ornaments and multi-material packaging decorations, to underline the meticulous work of our 900 passionate workers.
– a cut-out frame, like an engraving, embodying our business expertise and laser innovation know-how.

SERAM, Creating singularity