Cosmetics Business

Seram adorns Avon’s Far Away fragrance with silky tassel.

Packaging company Seram has manually crafted nearly give million silky rayon tassels for Avon’s fragrance Far Away.

The hand-crafted tassels are made of silky rayon and adorn the golden brass cap around the neck of the bottle.

The carefully-twisted cordlet was delivered on cardboard for ease of installation and wrapped in a plastic case during transport.

Seram is a specialist supplier of ornaments, accessories, gifts and promotional items, and works with some of the industry’s leading brands including L’Oréal, Coty and Inter Parfums.